Private banking excellence for the elite.
Doha-based QFB private bank’s expansion into regional and international investments required a reimagining of the brand identity and communication as well as the creation of an exclusive members’ club space within the head office.
The brand identity was simplified to work with digital applications and the brand expression to reflect a premium international brand.
The development work culminated in a brand manual providing a kit of parts covering print and digital communications to environments, including a brand movie.
