To celebrate their growth in the region, the summit brought together nearly 600 New Balance associates from across EMEA, giving attendees the oppotutnity to reflect on their journey so far, vision for the future and build new connections.
Branded environments included the Event Hub (Immersive main stage/ Athlete’s and Ambassadors Lounge), Product Zone (Tech and innovation showcases) at Park Plaza Hotel, welcome presentation evening at Sea Container and a wrap party held at Leake Street Arches.