Jongga
Flavourverse

Agency: Amplify
Project: Jongga — Kimchi Flavourverse
Role: Senior Designer

Held in the heart of London, transporting foodies to Korea to experience a whole new universe of flavour – A three-week pop-up brand launch for the number 1 global manufacturer of kimchi.

The journey of discovery took place across distinct worlds, each bringing to life a different part of the Jongga brand. Kimchi Alley, inspired by the architecture and street markets of Seoul itself. 
The Mart, an eye-popping superstore filled with Kimchi products.