Held in the heart of London, transporting foodies to Korea to experience a whole new universe of flavour – A three-week pop-up brand launch for the number 1 global manufacturer of kimchi.
The journey of discovery took place across distinct worlds, each bringing to life a different part of the Jongga brand. Kimchi Alley, inspired by the architecture and street markets of Seoul itself.
The Mart, an eye-popping superstore filled with Kimchi products.
