Adidas 4D FWD 

Product Launch
Retail Kit

Agency: Amplify 
Project: Adidas 4D FWD 
Role: Senior Designer 

TAKE IT FORWARD. Designs for a retail toolkit as part of a global launch experience for adidas’ 4DFWD shoe, an advanced 4D printed midsole product.

The visual journey was designed to champion the 4DFWD innovation and bring to life it’s forward motion benefit through dynamic graphics – from vibrant reactive windows through to
in-store touch points and displays.